Real-time integration of structured, unstructured and web sources create new opportunities for IT and Business Managers

What are Data Mash-ups? It is certainly not a familiar term in enterprise software and might even send a shiver down the spine of a database administrator. Yet some large corporations and government agencies are using this concept to get closer to their customers, have a better pulse on their business, monitor and understand external threats and opportunities, or simply get access to information that cannot be obtained any other way. 

Denodo has a unique and light, flexible technology that can solve the problem of Real-Time Information Integration and Retrieval across diverse sources. These sources include structured information in applications, databases, XML and Excel spreadsheets, unstructured content such as documents, static HTML and email and semi-structured information from websites that hide structured data behind a web interface like a web product catalog. By building relevance across these sources, the user can have real-time integrated views and updates on any entity or subject  – such as Single Customer View, Competitive or Operational Business Intelligence, Technology / Regulatory / Security watch, Content Aggregation,  etc. This integrated information can be queried like a database, consumed by other applications as a SOA data web service , or just searched and browsed  by users.

	“Superior Data is 90% of the Battle ! Enterprise Data Mashups combine data from any source, automatically adapt to website changes, structure the unstructured data, and build unique correlations and virtual data views for extending the reach of BI, single customer views and more” Suresh Chandrasekaran
	“Those companies that leverage this new technology will create strategic differentiation by combining information not possible with traditional solutions resulting in unique market insights.”  Ron Powell