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Marketing Analyst

Job Description

The Opportunity

Denodo is looking for a creative, focused and well-organized individual to join the marketing team. The selected candidate will be primarily responsible for the three main goals:

  1. Tracking the success of marketing efforts by monitoring returns from our campaigns 30, 60, and 90 days from campaign date
  2. Ensuring success of field and online events by increasing the number of new leads attending the event
  3. Increasing opt-ins and improving the quality of our database to get better responses


Duties and Responsibilities

Our candidate is a versatile player with skills that help execute the following responsibilities successfully.

Marketing Operations

  • Marketing lead qualification
  • 30-60-90 day campaign success reports
  • Customer/ Prospect Intelligence – Look at contacts and determine if they like to receive emails, what types of whitepapers they read, what types of webinars they attend, etc.
  • Accurately update Salesforce.com with the results and create reports
  • Be a liaison to business development team – validate the campaign properly set up

Pre-Event Support

  • Research contacts to invite to an event using DiscoverOrg, LinkedIn, iProfile, etc.
  • Build target lists and do list pulls to identify prospects to invite to the marketing events
  • Email / call attendees to confirm registration / participation at events

Post-event Support

  • Warm up the leads by calling some of the event attendees, and then pass on the warm leads to business development team to schedule meetings
  • Follow up with event attendees after their initial interaction

Database Enrichment and Quality Improvement

  • Send 1-1 emails to sales prospects whom we cannot touch via email marketing (because of opt-out)
  • Increase the number of opt-ins
  • Improve the quality of contacts in our database

Email Marketing

  • Increase open rate and conversion

Account Based Marketing

  • Research contacts within Tier-1 and Tier-2 accounts (DiscoverOrg, LinkedIn) and email them the microsite

Location

Boise, ID

Function

Marketing

Qualifications

  1. Excellent verbal and written communication skills.
  2. Good conversation and people skills via telephone or e-mail, with a sales spin.
  3. Expert in using Salesforce.com to quickly create reports, dashboards, etc.
  4. Strong analytical skills and proven ability to use Excel to create analytical reports.
  5. Ability to manage multiple tasks in high activity, dynamic environment, with a penchant for delivering on time with high attention to detail and quality.
  6. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
  7. Familiarity with enterprise middleware, data integration software, web-based technologies is a plus.

Employment Practices

We are committed to equal employment opportunity. We respect, value and welcome diversity in our workforce.

We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, and we will not be obligated to pay a referral fee.