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Senior Marketing Manager EMEA

Job Description

The opportunity:

Denodo is looking for a smart, motivated and dedicated individual to join the marketing team. The selected candidate will own the regional marketing for Denodo for all of EMEA and manage the success of our go-to-market efforts in the following areas:

  1. Product Marketing
  2. Marketing Communications
  3. Customer Marketing
  4. Demand Generation Support
  5. Partner Marketing Support

Location:

Munich or London.

Function

Marketing

Duties and Responsibilities:

Our candidate is a versatile player with skills that help execute the following responsibilities successfully.

Product Marketing

  • Understand market and competitive position, and target market needs.
  • Working with a translation agency, adapt existing English content to regional needs – Germany, Spain, and France
  • Create new compelling content in the local languages for the above regions as needed
  • Content includes product collateral, website copy, emails, articles, press releases, white papers, solution briefs
  • Enable EMEA sales teams – field, technical, and inside sales – with the information from the collateral

Marketing Communications – Analyst and Press Relations

  • Establish contacts and relationships with EMEA analysts in established analyst firms such as Gartner, Forrester, BARC, and CXP
  • Conduct briefings and inquiries with the analysts, and help increase their recommendation of Denodo to their clients
  • Recruit and maintain a PR agency
  • Working with the agency, get media interviews and bylined article placements
  • Writing blogs, bylined articles, tweeting, LinkedIn groups, …

Customer Marketing

  • Establish and cultivate relationships with EMEA customers
  • Interview the customers and create case studies
  • Invite the customers to be speakers in tradeshows and webinars, and work with them to submit abstracts and develop presentations
  • Adapt US customer stories for use in EMEA sales and marketing efforts

Demand Generation Support

  • Working with the demand generation team, attend and present at EMEA tradeshows, webinars, and Denodo events
  • Develop emails and templates for sales to email prospective customers
  • Prepare the messaging and the necessary collateral for the events
  • Work with partners and customers to help prepare abstracts and presentations

Partner Marketing Support

  • Working with partner marketing, provide support for partner recruitment and enablement

Location

Munich, GERMANY

Function

Marketing

Qualifications

Knowledge & Skills:

  1. BA/BS degree, preferably in Computer Science. MBA a plus.
  1. 5+ years of experience in product marketing, product management, and/or demand generation with a focus on data management in the enterprise B2B software sector. Preferably with international experience in the software industry.
  1. Familiarity with enterprise middleware, data integration software, web-based technologies.
  1. Outstanding written and verbal communication skills - writing various types of collateral with demonstrated ability to write product literature, customer case studies, and white papers. Excellent presentation skills.
  1. Ability to manage multiple tasks in high activity, dynamic environment, with a penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
  1. Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages.
  1. Able to effectively communicate market needs and thrive in an international and cross-functional environment.
  2. Effective oral and written communication in German and English (knowledge of French is a plus, but not a requirement).
  1. Available to travel internationally (20% - 40%).

Employment Practices

We are committed to equal employment opportunity. We respect, value and welcome diversity in our workforce.

We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, and we will not be obligated to pay a referral fee.