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Combine Master Data with Transactional Data, to Better Anticipate Customer Needs

A complete view of the customer begins with a single view of the customer. However, a customer view is not fully complete until it includes a view into all of the pertinent transactions that a customer has made. With this view, companies know who each company is, what he or she has purchased, and what interactions he or she has recently engaged in, so they can treat all customers like highly respected individuals. Denodo and Semarchy together enable companies to achieve a complete view of the customer by combining data virtualization technology with master data management (MDM).  

Download this solution brief to understand:

  • The power of master data management and data virtualization
  • Benefits of the joint Denodo and Semarchy solution
  • How MDM and data virtualization is currently being used by Digital Realty – a joint customer of Semarchy and Denodo.

 

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