A complete view of the customer begins with a single view of the customer. However, a customer view is not fully complete until it includes a view into all of the pertinent transactions that a customer has made. With this view, companies know who each company is, what he or she has purchased, and what interactions he or she has recently engaged in, so they can treat all customers like highly respected individuals. Denodo and Semarchy together enable companies to achieve a complete view of the customer by combining data virtualization technology with master data management (MDM).
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