Denodo Podcast
Enterprise Data Mashups for BI in Action
Featuring Suresh Chandrasekaran and Beth Gold-Bernstein
Suresh Chandrasekaran, Denodo's VP of Marketing, joins a panel of experts hosted by ebizQ to discuss BI in Action. Suresh, in conversation with Beth-Gold Bernstein of ebizQ, describes two customer examples leveraging Data Mashups for agile BI. One surgical equipment maker improved sales productivity by 20% leveraging information on competitor and public websites from inside their CRM system. A Telco customer empowered call center employees with a holistic view of customer so that they could provide better service and respond to competitive offers immediately. The holistic view included not only all the customer activity, plans and promotions offered by this company, but also those offered by competitors to the specific customer on the call.
Its not rocket science. Its Enterprise Data Mashups for operational BI in Action - Real. Simple. Available Now.
Suresh Chandrasekaran
"BI becomes valuable when it is integrated into everyday business process across all employees. The scope of BI must therefore expand to include not just databases and applications but also all the other information people access such as unstructured data and information on the Web. Enterprise Data Mashups bring together diverse information to build unique BI."
Beth Gold-Bernstein, EbizQ Analyst
"What drives the real value of Business Intelligence? It is the emergence of agile BI and how it is integrating with SOA and BPM".
