Podcasts & Videocasts
Podcasts
Denodo Highlights the Business Value of Enterprise Data Mashups
In this exclusive interview with Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network, Suresh Chandrasekaran, Sr. VP North America, Denodo Technologies, explains how Enterprise Data Mashups rapidly integrates enterprise data with Web data and unstructured information to create Data Services that can be leveraged in BI Analytics, Dashboards, Business Mashup and SOA Applications.Enterprise Data Mashups for Bi in Action
Suresh Chandrasekaran, Denodo's VP of Marketing, joins a panel of experts hosted by ebizQ to discuss BI in Action. Suresh, in conversation with Beth-Gold Bernstein of ebizQ, describes two customer examples leveraging Data Mashups for BI. One surgical equipment maker improved sales productivity by 20% leveraging information on competitor and public websites from inside their CRM system. A Telco customer empowered call center employees with a holistic view of customer so that they could provide better service and respond to competitive offers immediately. The holistic view included not only all the customer activity, plans and promotions offered by this company, but also those offered by competitors to the specific customer on the call.


