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Data Virtualization for Single View of Customer

For most organizations having a single view of customer data is a critical process requirement. Whether this is patient information in a health care organization or customer data in a consumer focused organization, having a 360º view of this data is critical.

The Denodo Platform makes it easy to connect to all of the data source containing customer data – this could be the CRM system, billing system, logistics system, customer services incident management system, and so on – and create a single view of this data on demand. The data can be used in operational scenarios (e.g. providing a 360º view of the customer to a call center agent) or in analytical scenarios (looking at all of the customer data for trend analysis).

Single View of Customer

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