Technology Solutions
Master Data Management
Master Data is the information available in your enterprise that is key for your business. Typical data assets includes: customer data, products, employees, suppliers,... Master Data represents the key data assets that are needed across the processes of your enterprise but that are often stored in different data systems (CRM, SRM, HRM, Billing, ..) that may not be centrally accessed, existing the possibility for duplicate or inaccurate data.
Why is Master Data Management important?
Master Data Management (MDM) is the discipline in charge of creating and maintaining consistent and accurate lists of master data. In many cases, complex business processes will be required to maintain clean master data. Creating a clean, consistent set of master data needs investing a lot of time, money, and effort. Any MDM solution must keep the master data clean and consistent as it is updated and expanded.
To implement your MDM solution, you will need to define processes to clean and standardize the data assets, and consolidate data from all the sources to avoid duplicates. To build this Master Data model you need to define the contents of each attribute and the mappings from each source system to the master data schema.
This consolidated Master Data model has the key information required by your new business applications. This can be achieved with complex synchronization procedures, or by publishing real-time single data views with the relevant combined data assets for each application.
Operational Master Data Management centers on assuring single view of Master Data in the core systems used by business users while Analytical Master Data Management centers on assuring single view of Master Data to supply the data for a business intelligence (BI) solution.

Why Denodo?
Data Virtualization and Data Federation technologies allows you to build the single version of the truth for your business entities in a non-intrusive and cost efficient manner.
Denodo Platform provides the foundation for the Data Governance procedures of your enterprise.
With Denodo you can deploy your operational MDM or analytical MDM solution:
- Integrate all data sources that are relevant to your business, like relational databases, legacy applications, document files, web data sources… with fine-grained connectivity features.
- Reduce your data consolidation costs with virtual real-time single views of your distributed information defined in a virtual data model.
- Control the Master Data available to any consumer application or user, in a secure environment.
Please see Business Solutions as well as Industry Solutions for use cases.
Contact Denodo to request a custom demo or a Denodo Platform evaluation copy.

