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Biogen Idec
ChallengesTypical of many large companies, the business analysts at Biogen Idec were having to manually collect, collate, and integrate data for many of the reports. Critical sales reports to executive management were taking too long to generate, resulting in information that was delivered too late to be truly actionable. The executive mandate to grow revenues by 20% annually created additional pressures on the business analysts as they needed to create new reports, integrate new data sources such as web data, and frequently modify existing reports.