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2-Step Process to Boost Business Productivity using Real-time Data Virtualization and MDM
As organizations grow, businesses productivity declines – customers churn due to mediocre support, cross-sell and up-sell opportunities are missed due to lack of customer insight, and ROI from marketing campaigns declines due to poor targeting. And, the root problem might not be people, but DATA – you might not have a consistent and complete view of the customer. MDM and data virtualization together provide the complete customer context – a single view of the customer along with associated transactions. With it, companies can instantaneously reduce customer attrition, increase revenue with...