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Global Retail Firm Automates Competitive Data Extraction from the Web Using Denodo Data Virtualization
A leading global retailer was looking to strengthen its product and pricing strategies by leveraging competitor product and pricing data available on the web, but faced challenges in scaling the manual data acquisition process. So, the company deployed Data Virtualization to automate the extraction of competitor web data and to combine it with historical data to publish reports that drive decision-making. As a result, the company reduced resource costs, increased revenue opportunities and strengthened decision-making.