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Data Virtualization and MDM (Master Data Management)
A simple way to describe the interaction between Data Virtualization and Master Data Management is to use an example. If we want a truly 360° view of a customer where there are hundreds of attributes from demographic to transactional, historical fact to future intentions and preferences, as well as internal and external, structured and unstructured, real-time and social media data, and more, it would be impossible to "master" all that data in a physical Master Data Management or "golden record" of the customer. Rather, it makes more sense to have the truly master or reference data in a...