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TAG REFERENCES

Showing 1 - 2 of 2 pages tagged with: Semarchy
Combine Master Data with Transactional Data, to Better Anticipate Customer Needs
A complete view of the customer begins with a single view of the customer. However, a customer view is not fully complete until it includes a view into all of the pertinent transactions that a customer has made. With this view, companies know who each company is, what he or she has purchased, and what interactions he or she has recently engaged in, so they can treat all customers like highly respected individuals. Denodo and Semarchy together enable companies to achieve a complete view of the customer by combining data virtualization technology with master data management (MDM).  Download...
2-Step Process to Boost Business Productivity using Real-time Data Virtualization and MDM
As organizations grow, businesses productivity declines – customers churn due to mediocre support, cross-sell and up-sell opportunities are missed due to lack of customer insight, and ROI from marketing campaigns declines due to poor targeting. And, the root problem might not be people, but DATA – you might not have a consistent and complete view of the customer. MDM and data virtualization together provide the complete customer context – a single view of the customer along with associated transactions. With it, companies can instantaneously reduce customer attrition, increase revenue with...