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Data Virtualization for Master Data Management
Gain a Complete View of the Customer Using Data Virtualization and Master Data Management For many organizations, it is critical to have a complete view of the customer, product, or supplier, to more effectively manage call centers, R&D initiatives, or supplier management operations. Master Data Management (MDM) systems can create a single view of the customer, product, or supplier, as well as a 360° view into the relationships across these entities, but MDM systems are not equipped to capture transactional data. But without transactional data, organizations cannot leverage the power of...