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Video: Data Virtualization Speeds Customer Service and Back Office Integration at Retailer

Best Buy Mobile / Phone House / Carphone Warehouse is the world´s largest independent telecommunications retailer. In their fast-paced retail environment, serving customers with integrated solutions from multiple vendors was a challenge. Back-end integrations with service providers were often slow or error-prone and led to long waits for customers, multiple visits and missed revenue. So, Phone house used a data virtualization platform to increase automation of its business processes and enable back office supplier integration which led to several benefits.

Customer satisfaction increased due to shorter in-store wait times and revenue per store increased. Also the on-boarding of new partners became much quicker giving competitive advantage to Phone House. This session covers the data virtualization journey, including the ups and downs, from the Phone House perspective.

Speaker 
David García Hernando, Customer Applications and Business Exchange Manager, The Phone House (Best Buy Europe / Carphone Warehouse Group) 
In his current role at The Phone House, David and his team ensure the timely delivery and support of the company´s key applications and software development projects related to customer applications and supplier integration, ensuring project ROI, while moving towards a strategic implementation of data services across the organization. This has been done together with a significant investment in BI technology that can fully leverage an agile data services layer. David has broad experience in software development across Banking, Finance, Insurance, and Healthcare give him a unique view on the needs and requirements across industries connecting application development with business needs. David has advanced degrees in Computer Engineering from the Autónoma of Madrid and music at the Valladolid Conservatory.

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