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2-Step Process to Boost Business Productivity using Real-time Data Virtualization and MDM

Speakers: Ravi Shankar, Chief Marketing Officer, Denodo - Salah Kamel, Chief Executive Officer, Semarchy.

As organizations grow, businesses productivity declines – customers churn due to mediocre support, cross-sell and up-sell opportunities are missed due to lack of customer insight, and ROI from marketing campaigns declines due to poor targeting. And, the root problem might not be people, but DATA – you might not have a consistent and complete view of the customer. MDM and data virtualization together provide the complete customer context – a single view of the customer along with associated transactions. With it, companies can instantaneously reduce customer attrition, increase revenue with cross-sell and up-sell, and improve marketing ROI.

Listen to the CxOs from the data virtualization and MDM leaders – Denodo and Semarchy and learn:

  •  The business challenges associated with lack of consistent and complete data.
  •  2 ways to tune up business performance in real-time.
  •  Modern data architecture with MDM and data virtualization at its core.
  •  Case studies – lessons learned from successful customers.

Ravi Shankar, Chief Marketing Officer, Denodo.
Salah Kamel, Chief Executive Officer, Semarchy.

Visit the Data Ninja Webinar Series page for details on all the sessions.

Resources


Ravi Shankar, Chief Marketing Officer, Denodo - Salah Kamel, Chief Executive Officer, Semarchy.