Speakers: Ravi Shankar, Chief Marketing Officer, Denodo - Salah Kamel, Chief Executive Officer, Semarchy.
As organizations grow, businesses productivity declines – customers churn due to mediocre support, cross-sell and up-sell opportunities are missed due to lack of customer insight, and ROI from marketing campaigns declines due to poor targeting. And, the root problem might not be people, but DATA – you might not have a consistent and complete view of the customer. MDM and data virtualization together provide the complete customer context – a single view of the customer along with associated transactions. With it, companies can instantaneously reduce customer attrition, increase revenue with cross-sell and up-sell, and improve marketing ROI.
Listen to the CxOs from the data virtualization and MDM leaders – Denodo and Semarchy and learn:
Ravi Shankar, Chief Marketing Officer, Denodo.
Salah Kamel, Chief Executive Officer, Semarchy.