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Session 2: Understanding the Customer Experience Ecosystem to Succeed in the Age of the Customer

Speakers: Megan Burns, Vice President, Principal Analyst

In order to succeed in today’s business climate, every part of the organization must come together to consistently deliver a great customer experience.

In this webinar, guest speaker Megan Burns, Vice President and Principal Analyst at Forrester Research Inc., will share her latest research on why this is the case and how companies can do this effectively. Viewers will learn how customer experience affects customer loyalty, which drivers of the experience impact loyalty the most, and best practices for establishing a disciplined system for customer understanding. This underscores the importance of having a flexible data management system that provides a virtual single view of customer and advanced customer analytics across touch points and contexts. Denodo will provide examples of companies delivering great customer experience across industries using data virtualization.

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Megan Burns, Vice President, Principal Analyst