“Enterprise Data Mashups increase the value of business intelligence (BI) to the business in two significant ways,” says Suresh Chandrasekaran, Vice President of Marketing for Denodo. “They enable organizations to include data sources that reside outside the enterprise – particularly unstructured and external Web data – in your analysis. And compared to traditional data warehousing, the virtual data services approach is a more cost-effective and flexible way to integrate diverse data for BI and business mashups.”

Suresh Chandrasekaran

Denodo’s Enterprise Data Mashups are important to business intelligence and information superiority because more and more analysis can be done on data that is not owned or controlled by the decision maker,” says Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network. “Denodo’s technology has been used in innovative ways by organizations integrating information from many digital sources to achieve business gains.”