Field Marketing Specialist NEMEA

London, UNITED KINGDOM - Marketing

Job Description

The Opportunity

Denodo is looking for a smart, motivated and dedicated individual to join the marketing team in London.Reporting to the Manager of Marketing for NEMEA. The selected candidate will be primarily responsible for executing field marketing events and digital programs to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets within the North EMEA region.

You will have the ability to work cross-functionally with the demand generation, field marketing, product marketing and partner teams, working in a fast-paced environment managing multiple projects simultaneously while consistently meeting deadlines.

Denodo is the leader in data virtualization, providing agile, high-performance data integration and data abstraction, and real-time data services at half the cost of traditional approaches. Denodo’s high-profile customers across every major industry have achieved significant business agility and ROI.

Duties and Responsibilities

  • Regional demand generation campaign support: support for running all offline and online campaigns for the North EMEA region.
  • Marketing lead review and qualification on Salesforce - of all leads across events, digital campaigns and other marketing initiatives. 
  • List targeting & segmentation: enrich and cleanse imported lists, database, and audit and properly segment for campaign execution & segmentation.
  • Set up and develop campaigns using our Marketo and Salesforce tools
  • Measure and report on effectiveness of demand generation programs and campaigns using Marketo and Salesforce.
  • Social Media campaign management - content creation, execution and smooth running of all social media marketing campaigns, (both organic and paid) for optimising outreach across channels.
  • Planning, organising and running effective Nurture Campaigns for existing and new leads. 
  • Maintain availability of marketing and sales materials
  • Build target lists to identify prospects to invite to the marketing events. Qualify potential event attendees using DiscoverOrg, LinkedIn, iProfile, etc.
  • Events logistics and support. (This might include some travelling around the region)
  • Management/coordination with marketing vendors (printers, translators, couriers, etc.)
  • Marketing administrative tasks (purchasing orders, invoice management, etc
  • Coordination of PR activities in the region

Location

London, UNITED KINGDOM

Function

Marketing

Qualifications

  • We are looking for a person who is agile, willing to learn, committed and very collaborative.
  • Bachelor’s degree in business, marketing, communication or related fields.
  • 2-3 years marketing experience preferably in the IT/technology space. Experience of planning, executing and managing campaigns independently.
  • Excellent skills to execute and report on multiple marketing projects at the same time
  • Ability to perform in a fast-paced and high energy environment with attention to detail and quality
  • Experience in creative writing 
  • Experience in the B2B sector will be a plus 
  • Experience in database marketing, segmentation and analytics.
  • Knowledge and use of CRM and Marketing Automation (ideally Salesforce.com and Marketo) tools is a plus.
  • Proficient in Word, Excel, and PowerPoint.
  • Native English speaker; any other European languages will be a plus.
  • Team player, hands-on attitude, keen learner, passion for work and willing to generate results.
  • Experience in Social Media Marketing campaigns
  • Ability to use Excel to create analytical reports.

Employment Practices

We are committed to equal employment opportunity. We respect, value and welcome diversity in our workforce.

We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, and we will not be obligated to pay a referral fee.

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