Senior Marketing Manager, Field Marketing North EMEA

London, UNITED KINGDOM - Marketing

Job Description

The Opportunity: 

Duties and Responsibilities 

Our candidate is a versatile player with skills that help execute the following responsibilities successfully.

•    Field marketing: Plan, coordinate, and execute multiple end-to-end regional, industry, and executive field marketing events and programs on schedule, within budget and with excellent attention to details. 
•    Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success.  
•    Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales, and other marketing functions – ensuring that all activities are well thought out and executed.
•    Develop field event and / or program strategy and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time.
•    Manage external relationships (vendors, venues, agencies, and media partners) effectively as needed to ensure maximizing all opportunities to ensure maximum yield from investment.
•    Create segment lists using targeted selection criteria and provide them to sales development reps and field sales and ensure they follow up with customers and prospects.
•    Perform all onsite logistics with finesse, including onsite presence, to ensure maximum brand exposure.
•    Track and optimize event/program return on investment in partnership with marketing operations
•    Ensure leads are uploaded to CRM system in a timely fashion and assigned to sales, followed up by sales development reps, and monitor lead conversion progress.
•    Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits.
•    Other duties as assigned to support North America demand generation initiatives.






Knowledge & Skills:

1.     BA/BS degree, preferably in Computer Science and/or Marketing areas. MBA a plus.

2.     Substantial experience in marketing (5+ years), with a successful track record of creating and evaluating offers, programs and campaigns.

3.     Strong demand generation marketing experience with the ability to nurture customer opportunity through to qualified leads.

4.     Proven knowledge and use of CRM and Marketing Automation (ideally and Marketo) tools.

5.     Knowledge of digital marketing including search, social and online nurture journeys.

6.     Able to effectively communicate market needs and thrive in an international and cross-functional environment.

7.     Experience with technology solutions in a business-to-business environment. Preferably familiarity with enterprise middleware, data integration software and web-based technologies.

8.     Relationship focused with the ability to listen, contribute and influence within the local sales team and other regional stakeholders.

9.     Outstanding written and verbal communication skills.

10.  Native English speaker. Foreign language skills a plus, especially languages applicable to EMEA markets.

11.  Ability to multi task in high activity, dynamic environment, with a penchant for delivering on time with high attention to detail and quality.

12.  Team player, hands on attitude, passion for work and willing to generate results.

13.  Available to travel internationally when needed (10%)

Employment Practices

We are committed to equal employment opportunity. We respect, value and welcome diversity in our workforce.

We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, and we will not be obligated to pay a referral fee.

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