Field Marketing Manager, Federal

Washington, DC, USA - Marketing

Job Description

The Opportunity

Denodo is looking for an experienced and highly motivated individual to join the marketing team as a field marketing manager. The person in this position will be responsible for planning, developing and executing field marketing events and digital programs to drive pipeline generation and acceleration. This person will play a critical role in helping Denodo meet sales and marketing targets in the southeast United States, as well as with the Federal government. 

Denodo is the leader in data virtualization, providing agile, high-performance data integration and data abstraction, and real-time data services at half the cost of traditional approaches. Denodo’s high-profile customers across every major industry have achieved significant business agility and ROI. The company and team are both growing rapidly and the industry is hot. Apply now to join us!

Duties and Responsibilities

Our candidate is a versatile player with the skills necessary to execute the following responsibilities successfully:

Demand/Lead Generation

  • Field marketing: Plan, coordinate, and execute regional, industry, and executive events and programs on schedule, within budget, and with excellent attention to detail.
  • Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, or for account-based marketing campaigns.
  • Work in partnership with sales development reps, field sales, and other marketing team members in a manner that maximizes impact and ROI for your campaigns/events.
  • Track metrics for programs, and analyze program efficiency, timeliness, and ROI.
  • Develop field event and/or program strategy, execution plan, and budget for your regions.
  • Manage external relationships (vendors, venues, agencies, and media partners) effectively and while maximizing return on investment.
  • Perform all pre-event and onsite logistics with finesse, including on-site presence, to ensure maximum brand exposure.
  • Maximize ROI for leads with post-campaign/event activities to increase conversion to pipeline
  • Other duties as assigned to support North American demand generation initiatives.

Location

Washington, DC, USA

Function

Marketing

Qualifications

  • BA/ BS degree with minimum 5 years field marketing experience in a B2B software company.
  • Proven track record of creating and executing multi-channel integrated marketing campaigns including events, digital (primarily email) and social marketing.
  • Ability to initiate and execute multiple marketing programs simultaneously.
  • Familiarity with B2B software sales cycle, and how to structure marketing programs to nurture leads, progress opportunities, and accelerate closing.
  • Experience with creating segmentation lists and list acquisition to build prospect lists.
  • Ability to be a self-starter with minimal supervision requirements.
  • Excellent communication skills and high attention to detail.
  • Hands-on attitude and creative use of resources.
  • Team player, passion for work and willing to generate results.
  • Experience with Salesforce and marketing automation tools (Marketo or similar) is required.
  • Knowledge of marketing to the Federal government is required, preferably for both civilian and defense agencies.

 

Employment Practices

Denodo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by applicable law. Denodo will provide reasonable accommodation to employees who have protected disabilities in accordance with applicable law

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