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AAA of Northern CA, NV, and UT recently split its operations into a for-profit Insurance division and a not-for-profit Auto division (or Auto Club). The Auto Club needed to migrate all its data and applications into its new infrastructure while keeping its existing reporting and operational processes running as usual.

They had multiple data sources (spreadsheets, flat files, databases) spread over multiple data centers as well as long deployment times for ETL processes leading to operational downtimes, delayed reporting. This resulted in high maintenance costs in modifying ETL processes as infrastructure design changed and finalized.


Data virtualization enabled an abstraction layer over existing and new infrastructures. Meanwhile the old sources were switched out for new ones once the migration was complete. Data virtualization masking capabilities ensured that data consuming applications and users were hidden from underlying migration complexities.


The quick deployment of data virtualization enabled AAA to meet key project deadlines. The abstraction layer minimized migration impact on reporting and operations. Finally, AAA benefitted from reduced maintenance and development costs from minimized modifications to ETL processes.

The Quotes

“Data Virtualization has been amazing in that it has given us faster and easier ways to do things”

“It was very easy to get our team up to speed and function productively with Denodo”

“Data Virtualization has definitely met our expectations with our initial set of use cases, but also opened up options in new IT areas”

“As we used Denodo, we have had a number of ‘a-ha’ moments when we discovered new features in the platform that we could use in our projects.”

Other Resources

Case Study: AAA Uses Virtualized Data to Implement New Organizational Structure and Deliver Flexible Information Architecture

After a 90 day POC, AAA selected Denodo’s Data Virtualization platform because it met its short-term and long-term requirements.

Webinar: AAA Changes Wheels While Driving 70mph

Virtualized Data Helps Implement New Organizational Structure and Delivers Flexible Information Architecture

Podcast: Krish Krishnan Interviews Enterprise Architects at AAA NCNU

Podcast: Krish Krishnan interviews AAA NCNU on their Data Virtualization Deployment

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