How Asurion created a next-generation data architecture with data virtualization and cloud technologies
Asurion’s biggest value proposition is its ability to deliver a high-quality customer experience. As Asurion expanded its operations globally, the company partnered with many telecommunications service providers of various sizes and scales of operation, and Asurion’s global client base expected an even higher quality customer experience. At the same time, Asurion started to provide premium support service, which extended beyond offering insurance and warranties to help customers manage their digital home experiences with premium support.
Asurion’s new digital home premium support service required strong predictive analytics, IoT capabilities, and big data architecture support, to be able to provide customers with the right experience. But Asurion’s on-premises legacy data architecture could not support its global expansion or premium support service.
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