Banks are Leveraging Data Virtualization to Enable Greater Agility in Responding to Customer Needs
The banking industry is undergoing a massive transformation, driven by the need to provide advanced customer service. In a study of 107 global financial services decision makers, Forrester found that improving the customer experience was the top business requirement that drove the companies’ transformation needs, followed by the need to integrate channels and the need to provide innovative new products and services.
Such a transformation is not trivial, as it affects the entire institution, on many levels.
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