Data privacy is a global concern, and each locality has its own set of laws to protect it. In the United States, in California, it is protected by the California Consumer Protections Act of 2018 (CCPA), which went into effect on the first day of 2020.
The CCPA grants these four rights to California consumers, and all companies with California customers will be required to honor them:
- To request that a business discloses the information that it collects about the consumer, including the sources of all information, and the parties to which the information was sold.
- To request that a business delete any personal information about the consumer that the consumer chooses.
- To opt out of activities that involve the selling of the consumer’s information, along with protection against any discrimination that may result from their opting out.
- To expect, if they are under 16 years of age, that their personal information will not be sold.