Today’s users demand reports with better business insights, more information sources, real-time data, more self-service and want these delivered more quickly, making it hard for the BI professionals to meet such expectations. This white paper outlines how the use of data virtualization can help BI professionals to accomplish these goals.
Modern organizations are having to react ever more quickly to competitive threats and new potential market opportunities and more than ever before need data which is up to date, comprehensive and easy to access. Business intelligence has long been a key method for making this available and in recent years the most common method of serving data to this environment has been through the replication for data into a data warehouse architecture. Now these BI/DW architectures have to evolve fast to meet the rapidly increasing demands of today´s businesses.