PRESENTED BY

Gino Van Ossel
Professor

Leo Van Veen
Team Leader Data Management

Anne De Bie
Head of Marketing Intelligence & Technology

Richard Van Der Haag
Senior Data Manager

Vincent Fages-Gouyou
Director of EMEA Product Management

WHAT IT'S ABOUT

Customerization is the customization of products or services through personal interaction between a company and its customers. Every customer is unique and should be treated as such.

During this afternoon-session Professor Gino Van Ossel will elaborate on the increasing interest of customerization in today’s crowded and digital markets. The ability to gather information from and about the customer is an important aspect of customerization. Can this be done quickly and efficiently enough? Without initiating lengthy and expensive IT processes? Witness how ABN AMRO and Nationale Postcode Loterij have used data virtualization to “customerize” their organization.

Spaces are limited; please ensure to register to reserve your seat.

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Main d'Or
Veldkant 4,
2550 Kontich, Belgium
Wednesday 15th June | 12:30 - 18:00
Sarah Dumilieu

Agenda

12:30
Reception & Sandwich Lunch

13:30
Opening Keynote: How to win in customer experience management?
Gino Van Ossel, Professor, Vlerick Business School

14:15
Nationale Postcode Loterij Use Case: Teaming up Marketing and Data teams, what could possibly go wrong?
Leo Van Veen, Team Leader Data Management, Nationale Postcode Loterij

Anne De Bie, Head of Marketing Intelligence & Technology, Nationale Postcode Loterij

15:00
The role of Denodo in Customerization and Real-Time Data Insights
Vincent Fages-Gouyou, Director of EMEA Product Management, Denodo

15:30
Break & Refreshments

16:00
ABN AMRO Use Case: Getting Value From Customer Data = Getting Value for Customers?
Richard Van Der Haag, Senior Data Manager, ABN AMRO

16:30

Roundup & Closing Keynote

Gino Van Ossel, Professor, Vlerick Business School

17:00

Networking & Refreshments

Main d'Or
Veldkant 4,
2550 Kontich, Belgium
Wednesday 15th June | 12:30 - 18:00
Sarah Dumilieu

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s customers across large enterprises and mid-market companies in 30+ industries have received payback in less than 6 months.

InfoRoad, a Cronos company, consists of experienced BI experts with a passion for business intelligence, big data and data warehouse concepts. People inspired by the possibilities and power of data, but also challenged by the weaknesses of traditional BI architectures. As first the service partner of Denodo in Belgium with a unique focus on data virtualization, we seamlessly enhance BI architectures with the DV concept. First time right, enabling a fast ROI for our customers. So let’s team up!

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