Middle East organisations face significant challenges when scaling AI across their business operations. According to data from IDC, spending on artificial intelligence in the region is expected to exceed US$3 billion by 2026. However, deploying these systems in pilot projects is often much easier than expanding them across an entire enterprise. The primary challenge is no longer selecting a model, but ensuring the system has access to trusted, relevant, and timely information.



 

 [Learn more](https://saudishopper.com.sa/en/scaling-ai-middle-east-mistakes/) 

 

 

 

 

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