In the past, merchandising was considered an art form, as there was no true way to measure the its results. As online sales grew, a new trend emerged, in which shoppers would do their research in the stores and then make their purchase online, after shopping around online for the best deal.



 

 [Learn more](http://anthillonline.com/how-big-data-is-empowering-retail-decision-making/) 

 

 

 

 

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