Salah Kamel, CEO and Founder at Semarchy and Ravi Shankar, CMO at Denodo explain how MDM and data virtualization can work in tandem to provide a complete, contextual view of the customer.



 

 [Learn more](https://upside.tdwi.org/Articles/2017/03/16/Improve-Customer-Service-and-Intelligence-with-MDM-and-Data-Virtualization.aspx?Page=1) 

 

 

 

 

 ![](/sites/default/files/mention-logos/upside_down.png)