With retail constantly evolving and online models giving rise to prominence, the number of touchpoints to keep track of have multiplied. In this column, Ananth Chakravarthy, RVP - Sales, Denodo India, a leading name in data management, says why each of these touchpoints acts as a source of data which, when properly utilised, can have a multiplier effect on a company’s success. He also explains how this can be done best using new data architectures.



 

 [Learn more](https://www.retail4growth.com/viewpoints/tech-talk-why-data-virtualization-and-data-fabric-are-critical-to-the-future-of-retail-1019) 

 

 

 

 

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