Gain a Complete View of the Customer Using Data Virtualization and Master Data Management
For many organizations, it is critical to have a complete view of the customer, product, or supplier, to more effectively manage call centers, R&D initiatives, or supplier management operations. Master Data Management (MDM) systems can create a single view of the customer, product, or supplier, as well as a 360° view into the relationships across these entities, but MDM systems are not equipped to capture transactional data. But without transactional data, organizations cannot leverage the power of master data views for high-quality customer support or segment based marketing.
Data virtualization, when coupled with MDM, provides organizations with a complete view of master data entities along with their associated transactions and interactions. The Denodo Platform’s ability to create virtual views of complete customer information, in real-time, has helped customers across telecommunications, technology, finance, and many other industries, to significantly grow their business and improve customer satisfaction.
Data virtualization supports the three most common patterns, or use cases, of building a complete customer view: