Denodo advanced Data Virtualization technology supports Web, SaaS and Cloud integration for multiple purposes:
Web Data Extraction: For competitive intelligence, compliance, market research, etc. For example, extracting competitive pricing or special offer information from a competitor’s web site and making this available to a call center agent who is handling a customer retention issue. This information might allow the agent to provide a matching offer to retain the customer.
Cloud/SaaS Application Integration: When moving to a Cloud-based application, this can help to integrate traditional on-premises data with Cloud/SaaS data.
B2B Integration Through Web Automation: Automating Web-based B2B processes with Denodo advanced Web automation capabilities.
Social Media integration: Integrating information from LinkedIn, Facebook, Twitter, etc. for enhancing customer information. For example, adding Facebook posts to customer information to be displayed to a call center agent – seeing the posts might help the agent to understand how customer’s disposition towards the organization or its products.