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Video: MDM 3.0 - Virtual MDM and Distributed Data Governance: Advanced Hybrid Approaches in MDM's Future

MDM has become a highly debated issue due to high costs and disruptions for enterprise deployments while the high level of dynamism inherent in data sources today is eroding the value of the proverbial golden record. Further, with information consumers demanding more control over defining master data to match changing usage context, physical MDM has become increasingly less viable. In this talk, you will see comparison between physical and virtual MDM system and how virtual MDM provides a pragmatic alternative that is cost-effective, highly flexible and integrates seamlessly with the existing IT infrastructure. This idea is complemented by enabling distributed stewardship of data by the person or organization closest to the “truth” or to define that “truth” itself in the context of the transaction or use of data. This presentation derives context from pharmaceuticals industry problems, but does not necessarily represent the views of any company or employer.

Mehmet Orun, MDM Solution Owner, Global Pharmaceuticals Company & VP-DAMA International
Mehmet Orun is the Sr. Manager for Data Architecture & Analysis team at Genentech/Roche in the Informatics organization, where he is responsible for MDM and commercial compliance solutions in addition to data related services. Prior to forming and leading this team, Mehmet served as the Enterprise Architect for Data and developed 1-5 year roadmaps and evaluating how mature and emerging technologies can improve solution delivery. Prior to Genentech, Mehmet worked as a management consultant and developer and brings over 15 years of IT experience. Mehmet has a dual MBA in Management and MIS, Mastery level CDMP certification, and serves as head of online services for DAMA International. He is also the primary contributor to the DAMA DMBOK’s reference and master data management chapter. Mehmet is a member of SF DAMA and senior member of ACM.