Speakers: Tim Fredricks, Enterprise Data Architect, VSP Global & Michael Hiskey, CMO, Semarchy
A complete view of the customer encompasses a single view of the customer, the customer’s relationships, and the customer’s transactions and interactions, resulting in increased customer satisfaction and retention as well as increased revenue through up-sell and cross-sell opportunities.
Attend this session to learn how data virtualization supports complete view of the customer by:
Tim Fredricks, Enterprise Data Architect, VSP Global & Michael Hiskey, CMO, Semarchy