A complete view of the customer encompasses a single view of the customer, the customer’s relationships, and the customer’s transactions and interactions, resulting in increased customer satisfaction and retention as well as increased revenue through up-sell and cross-sell opportunities.

Attend this session to learn how data virtualization supports complete view of the customer by:

• Facilitating integration of master data with any other data throughout the enterprise
• Providing real-time data access to the complete customer view, for any individual or organization across the company.
• Reducing data replication and its associated costs and risks and providing access to cross-company data.