Providing superior customer service is a requirement for any business to thrive today – especially for consumer-oriented organizations. However, too many companies can’t get the complete 360° view of their customer that is required to provide this level of service. Typically, customer data is stored in multiple systems and this requires users to access these systems to get to the customer data. Data Virtualization can provide an easy and effective means to get a single view of your customer data – improving customer service and increasing customer retention and satisfaction.
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