Organizations can provide a true 360-degree view of critical master data entities by exploiting big data like social data. MDM provides a meaningful context to big data and a complete view of critical master data entities such as product, customer and employee.
In this presentation, Semarchy will discuss:
- Why MDM is crucial to the success of big data projects.
- How to combine MDM and Data Virtualization to provide a complete view of the customer.
- Practical use cases representing big data and MDM.