Salah Kamel
Salah Kamel CEO, Semarchy


Organizations can provide a true 360-degree view of critical master data entities by exploiting big data like social data. MDM provides a meaningful context to big data and a complete view of critical master data entities such as product, customer and employee.

In this presentation, Semarchy will discuss:

  • Why MDM is crucial to the success of big data projects.
  • How to combine MDM and Data Virtualization to provide a complete view of the customer.
  • Practical use cases representing big data and MDM.


Visit the Fast Data Strategy Virtual Summit page for details on all the sessions.