The Power of a Complete View of the Customer

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A complete view of the customer encompasses a single view of the customer, the customer’s relationships, and the customer’s transactions and interactions, resulting in increased customer satisfaction and retention as well as increased revenue through up-sell and cross-sell opportunities.

Attend this session to learn how data virtualization supports complete view of the customer by:

  • Facilitating integration of master data with any other data throughout the enterprise
  • Providing real-time data access to the complete customer view, for any individual or organization across the company.
  • Reducing data replication and its associated costs and risks and providing access to cross-company data.


  • DV benefits for Complete View of Customer
  • Product Demonstration
  • Summary & Next Steps
  • Q&A

Visit the Packed Lunch Webinar Series page for details on all the sessions.

What's Next?

Gain real-time insights from your data and begin
your digital transformation today!