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Data and analytics plays a critical role in modern businesses and organizations need to leverage data to support decision-making at all levels and the entire enterprise. While acknowledging the importance of technical innovations and media-dominated topics such as AI, users of data and analytics put a greater emphasis on fundamental aspects of the data basis such as data security, quality, and governance. The focus extends to fostering a data-driven culture and enhancing data literacy among personnel.

This BARC Data, BI, and Analytics Trend Monitor 2024, with input from 2,398 participants, provides insights into the current trends, their regional variations, and industry-specific differences. The survey enables a distinction between fleeting trends and stable developments, offering valuable perspectives on the evolving landscape of the data and analytics market.

Read the report for more insights.

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