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Business Need

Autodesk decided to transform its revenue model from a conventional perpetual licensing model to a subscription-based licensing model. Autodesk’s infrastructure was set up for managing the perpetual licensing model and was unable to meet the demands for business information and agility required to meet their transition to a new licensing model.

The Solution

Autodesk needed an agile BI 2.0 architecture with a logical data warehouse at its core to track subscriptions, renewals, and payments. Data virtualization helped Autodesk integrate new transactional systems that manage subscriptions with the legacy systems that manage perpetual licensing and keep the reporting to stockholders and SEC the same way as before. Using the Denodo Platform as a logical data warehouse, Autodesk has created a single, unified enterprise access point for any data used within the company.


Autodesk successfully transformed their revenue model from a perpetual license-based model to a more modern subscription-based model using the Denodo Platform for data virtualization. This change improved Autodesk’s business performance and collaboration across the organization and improved profitability. Autodesk has saved atleast four months of efforts redesigning the integration to subscription models.

Other Resources

Autodesk Uses Denodo Platform as Logical Data Warehouse

Download the document to see the full case study and how Denodo data virtualization technology helped this software company.

Denodo Customer Autodesk Named a Winner of the 2015 Ventana Research Leadership Award in the Big Data Category

Developer of AutoCAD Recognized for Using Data Virtualization with Big Data to Create a Logical Data Warehouse to Enable Transition to Subscription Licensing.

Customer Case Study: Autodesk

In this video, Kurt Jackson, Platform Architect at Autodesk, explains how his company avoided months of work redesigning their integration and subscription models (from perpetual licensing to subscription based) thanks to the virtual data integration layer provided by Denodo..

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