Master Data Management (MDM) provides consistent views of key organizational entity data (customer, product, etc.). The “master data hub” typically creates “golden records” consisting of commonly-used, relatively stable entity or reference data (name, address, id, etc.). Data Virtualization federates this master data with dynamic, silo-specific data (orders, payments, etc.) to present a “Single View” of customers. Denodo provides high-performance Data Virtualization across structured, Web / SaaS and unstructured data sources and easily integrates with leading MDM hubs to deliver real-time,unified 360 views.
This document describes the four steps to reach a programatic MDM: