With data dependency at an all-time high for businesses, almost every industry player is looking to establish themselves as a technology company first, similar to Amazon or Netflix. Organizations have pushed the gas pedal on their digital transformation journey, and now understand that they need to be mindful of how they integrate and manage enterprise data that is distributed, still easily accessible, trusted, and governed.
This has prompted the advent of modern data integration styles like data virtualization, as industries of all kinds and sizes look to accelerate change and leverage data effectively.