As the #2 equipment rental provider in North America, Sunbelt Rentals had a clear goal: to become #1. To achieve that, the company would have to expand its customer base and offerings, which is a multifaceted goal. However, the company knew that a critical starting point was a digital transformation focused on more efficient data management. Different teams within Sunbelt Rentals were using different sets of applications, each supported by different databases that often overlapped and conflicted.
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