Data Virtualization Leader Denodo Supercharges Its Partner Program to Increase Opportunities for Systems Integrators & Resellers

Program Growth and Enhancements Reflect the Global Surge in Data Virtualization Initiatives for Big Data and Cloud

Palo Alto, CA, August 30, 2018 - Denodo, the leader in data virtualization, today announced that it has enriched its worldwide partner program to support the rapid adoption of its data virtualization solutions. The Denodo Partner Program is a comprehensive, modular, and value-based membership program that enables partners to participate in one or more engagement models such as independent advisor, alliance partner, reseller, etc. Across these engagement models, Denodo offers a 3-tier framework that provides increasing levels of benefits for higher levels of commitment and achievement by partners. Denodo offers its partners extensive training and certification in data virtualization architecture, solutioning, and development at no cost. 

Driven by the surge in market interest for data virtualization as a critical component for digital transformation, analytics, and hybrid-cloud solutions, systems integrators and value-added resellers are increasing their engagement with the Denodo Partner Program to help them generate even greater value and success for their customers. New program enhancements include: complimentary cloud-based test drives on AWS; expansion of self-service resources (sales and marketing toolkits, best-practices guides, through-the-partner marketing campaigns and more); Denodo Blended Services framework enabling partners to lead the design and implementation of data virtualization solutions; and tier advancement for maximum financial benefits including referral fees, value-added co-sell fees, and reseller margins. 

Denodo has seen a significant uptick from its partner community having increased the number of trained partners by more than 43%. Nine partners have earned Gold-tier status, resulting in 35% of license revenue being influenced by partners in 2017 and this trend has accelerated in the first half of 2018. This increase is due to the fact that more organizations are implementing data virtualization as the modern, agile approach to data integration for a wide range of initiatives, including cloud deployments, big data analytics, AI, customer 360° views, streamlined data governance, enterprise-wide data catalogs, and secure data sharing. 

In Gartner’s 2017 Data Virtualization Market Guide, the author predicts that, “Through 2020, 50% of enterprises will implement some form of data virtualization as one enterprise production option for data integration.” Denodo scored a 90% “willingness to recommend” in Gartner’s Peer Insights™ for Data Integration and consistently ranks among the highest-rated data integration vendors in analyst reports. 

“In a short period of time, Denodo has created a world-class partner program that helps them transform their own business model from staffing projects to becoming uniquely qualified and trusted advisors that deliver business impact to their customers,” said Suresh Chandrasekaran, senior vice president, Denodo. “We take pride in knowing that we help our partners create strong revenue streams applying data virtualization to help support modern data initiatives and for the ability to offer customers differentiated, modern approaches to data integration.” 

To learn more about the opportunities in the data virtualization market and the Denodo Partner Program, participate in a live webinar on Thursday, September 20th from 10:00 AM - 11:00 AM EDT, 3 Ways to Grow Your Revenue with Denodo.

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About Denodo

Denodo is a leader in data management. The award-winning Denodo Platform is the leading logical data management platform for delivering data in the language of business, at the speed of business, for all data-related initiatives across the organization. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s customers across enterprises in 30+ industries all over the world have received payback in less than six months. For more information, visit

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