Digital Economy and the High-Tech Industry
SMAC (social, mobile, analytics and cloud) is changing business models across many industries and driving the innovation engine in ways never before imagined. Without a doubt, High-Tech companies are at the forefront of this change as they themselves are the drivers. Companies are using social and mobile channels to increase their customer outreach with minimal effort. They are also reaching out to suppliers and other ecosystem partners through Web and mobile based applications, faster than ever. But with the proliferation of modern technologies, not only structured data but petabytes of unstructured data is getting created everyday through the application of sensors, websites, geospatial technology, mobile, and many new devices. Companies that are able to seamlessly combine all their SMAC data along with many other sources of enterprise data, are at a tremendous advantage in terms of generating actionable insights to further their business.