High-Tech

Digital Economy and the High-Tech Industry

SMAC (social, mobile, analytics and cloud) is changing business models across many industries and driving the innovation engine in ways never before imagined. Without a doubt, High-Tech companies are at the forefront of this change as they themselves are the drivers. Companies are using social and mobile channels to increase their customer outreach with minimal effort. They are also reaching out to suppliers and other ecosystem partners through Web and mobile based applications, faster than ever. But with the proliferation of modern technologies, not only structured data but petabytes of unstructured data is getting created everyday through the application of sensors, websites, geospatial technology, mobile, and many new devices. Companies that are able to seamlessly combine all their SMAC data along with many other sources of enterprise data, are at a tremendous advantage in terms of generating actionable insights to further their business.

Companies that are not putting 80 percent or more of their competitive energy into mobile/social/cloud/big data will be trapped in the legacy portion of the market, growing even slower than global GDP.
According to Frank Gens, senior vice president and chief analyst at IDC

60% of CEOs in High-tech companies are concerned that the speed of technological change will hurt their organization's growth prospects.”
According to PricewaterhouseCoopers (PwC) via SAP in Harvard Business Review

CIO Challenges

While new technologies are a boon for High-Tech companies, opening up new communication channels across marketing, sales, and customer outreach, they also cause concern for CIOs who must grapple with data privacy, security, and compliance. Also, though piles of data is being created everyday, many CIOs do not have a clear idea of how to get a holistic view of all their enterprise data across on-premises systems and the cloud, or how to extract meaningful information from this data. Moving it all into one or more physical data warehouses is a solution, but a very expensive one, and one that is not suited for generating real-time insights.

Data Virtualization is the Right Way to Handle Your Data

Data virtualization is the answer to these challenges. Some of the biggest names in High-Tech industry are using data virtualization to roll out companywide product licensing changes, seamlessly operationalize multiple post-merger entities under the same corporate umbrella, or create a hybrid cloud infrastructure to accelerate the launch of products and services. For companies that want to ride the SMAC wave to gain competitive advantage and grow faster than ever, data virtualization is the answer.