Toyota Astra Motor Achieves 95% Faster Data Preparation

Overview

Toyota Astra Motor (TAM) is the sole distributor of Toyota vehicles in Indonesia, with over 30% market share and more than 335,000 vehicles sold annually through 38 dealers and 350 outlets. As data volumes grew across sales, logistics, manufacturing, and nationwide dealer operations, TAM needed real-time, governed access to enterprise data to improve operational agility and empower business users with self-service analytics.

Why Denodo

TAM selected Denodo to modernize data delivery without disrupting existing systems. Denodo’s Logical Data Management approach provides real-time access, unified governance, and a semantic layer that accelerates analytics across the enterprise.

Denodo enables TAM to:

• Unify access to enterprise data without replication, delivering real-time insights across all functions
• Use an AI-ready semantic layer for consistent definitions and intuitive self-service analytics
• Run a governed Data Marketplace that dramatically reduces manual data-preparation effort
• Enforce centralized governance and security, with consistent access controls and auditability across all systems

Together, these capabilities helped TAM accelerate insights, improve operational resilience, and build a scalable self-service analytics culture across the enterprise.

Challenge

TAM’s nationwide operations generate large volumes of data across sales, logistics, dealer networks, and service operations. However, this data lived across many systems and environments, creating fragmentation and delays.

The IT team relied on ETL pipelines, SSIS jobs, and multiple data marts that often duplicated or contradicted one another, requiring hours of manual effort for every report refresh.

As a result:

• Business teams waited days for updated analytics
• Operational metrics differed across departments
• IT teams spent significant time on data preparation instead of innovation

TAM needed a modern, unified approach that would simplify data access, strengthen governance, and accelerate insight delivery without replacing existing systems.

Solution

TAM adopted the Denodo Platform as a Logical Data Management layer to unify data across its enterprise data warehouse, transactional systems, and operational environments. This created a single governed access layer that delivers real-time, consistent data without the need for replication or new pipelines.

With Denodo, TAM transformed data delivery through:

• Real-time integration that provides up-to-date insights across sales, logistics, manufacturing, and dealer networks
• A governed Data Marketplace where TAM publishes curated, analytics-ready datasets for business users, eliminating manual sourcing and reconciliation
• A universal semantic layer that standardizes definitions, improves lineage visibility, and simplifies data discovery
• Enterprise-wide governance, with consistent access controls, dynamic masking, and full auditability applied from one logical point

This Marketplace became the single front door for governed, self-service data across the enterprise.

Benefits

Greater Supply-Chain Resilience

TAM’s Technical Services division built an Early Detection and Resolution dashboard using Denodo’s unified data layer.

This enabled:

• Real-time visibility across dealer networks
• Faster identification of parts and service issues
• A more proactive approach to operational risk

The Vehicle Logistics division now produces accurate forecasts for vehicle deliveries from manufacturing plants to pre-delivery centers and dealer outlets. This reduced lead-time variability and improved customer satisfaction.

Leadership teams now monitor KPIs across regions by make, model, color, dealer, and sales representative to quickly identify and resolve issues.

Accelerated Analytics and Operational Efficiency

• Denodo introduced governed self-service access across business units, eliminating the dependency on IT for most report preparation.
• A Denodo-powered Data Marketplace provides curated, governed, analytics-ready datasets for business users
• Data-preparation effort dropped by up to 95%, reducing insight delivery from days to hours
• TAM avoided a USD 50,000 RPA investment for Technical Sales Analysis
• Simplified infrastructure reduced licensing, server, and maintenance costs.

This shift accelerated analytics delivery, lowered operational overhead, and strengthened TAM’s data-driven culture.

Centralized Security and Data Governance

• One access point for secured, governed, and audited data
• Dynamic masking and unified policies across all systems
• Real-time monitoring improves transparency and compliance

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