The Business Benefits of Data Virtualization

By Rick van der Lans

Rick van der Lans
Rick van der Lans Independent Industry Analyst

Data must be front and center for every organization that wants to be data-driven and competitive in the digital transformation era; but in most cases data is deeply buried, complex to access, and almost unattainable for business users. This diminishes its value and potential to optimize business and decision-making processes.  

Several data delivery solutions such as data warehouses, self-service BI and data lakes are being used to try to unlock data silos, however each of these solutions presents its own drawbacks. 

This whitepaper explores another solution - data virtualization – and how it can unlock the deeply buried data, make it available to business users and help organizations become data-driven.  Using real customer use cases, it explains how data virtualization supports modern requirements for data integration and delivery.  

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