Enabling True Hyper-Personalization In B2B Marketing With Agentic AI And The Right Data Foundation

​Ever since McKinsey’s 2021 report on the importance of personalization, one-to-one marketing has been the proverbial holy grail of marketing organizations everywhere. “Seventy-one percent of consumers expect companies to deliver personalized interactions," the report states. "And seventy-six percent get frustrated when this doesn’t happen."