Modern enterprises are expanding their analytics programs to improve their ability to make fact-based decisions, plan for an uncertain future, compete on analytics, and grow customer accounts. These high-value business goals require advanced forms of analytics, which in turn demand use-case-appropriate data integration, data platforms, and other data management (DM). Without the right data in the right format on the right platform, critical and expensive efforts in advanced analytics (AA) have little or no business value.
