Tech Talk: Why data virtualization and data fabric are critical to the future of Retail

With retail constantly evolving and online models giving rise to prominence, the number of touchpoints to keep track of have multiplied. In this column, Ananth Chakravarthy, RVP - Sales, Denodo India, a leading name in data management, says why each of these touchpoints acts as a source of data which, when properly utilised, can have a multiplier effect on a company’s success. He also explains how this can be done best using new data architectures.